PORTFOLIO | SOCIAL MEDIA
ENGAGING THE PUBLIC VIA NEW MEDIA
Every social media campaign is unique and must be personalized based on the needs and objectives of the initiative. In my social media work, I use the following goals to drive the development of a project:
▫ Drive website traffic to the organizations website via social media networks.
▫ Increase Facebook likes and Twitter followers.
▫ Have social media mentions/shares from prominent media outlets.
▫ Establish a database with the contact information of communication/social stakeholders to distribute social media content.
HOW SOCIAL MEDIA DROVE THE NUNS ON THE BUS CAMPAIGN
When the NETWORK’s “Nuns on the Bus” tour launched, protesting the deep cuts to social service in Rep. Paul Ryan’s FY 2012, I developed a comprehensive strategy to amplify our message and increase web traffic.
I secured support from prominent social media stakeholders over Facebook and Twitter, including Joshua Dubois, President Obama’s first director of the White House faith-based initiative, and progressive Catholic organizations like Catholics United. After building this coalition, I disseminated graphics and articles of support that received viral traction and appeared in numerous op-eds and blogs while dramatically increased traffic for the Nuns on the Bus website.
The messages below were distributed over NETWORK’s social media outlet